In the wake of World War I, within a modest bedroom in Ulm, Käthe and Eugen Beurer faced a pressing question: How could they use two sewing machines to earn a living during the harsh, cold times and bring warmth into the lives of others? It was this pivotal moment in the same year that sparked the idea to manufacture electric heating pads, leading to the establishment of their own business. This marked the inception of the Beurer company, laying the foundational stone for what would become a significant legacy.

Fast forward a hundred years, and this once small Swabian family business has transformed into a globally recognized entity, boasting over 1000 employees, 500 products, and an innovative app ecosystem. The company's centennial is celebrated with various events at its founding city of Ulm, in Berlin, and across its international subsidiaries.

In 1919, amidst the modest surroundings of Frauenstraße 57 in Ulm, Käthe and Eugen Beurer, driven by Käthe's visionary zeal, embarked on a journey to enhance lives. They envisioned electric heating pads as a superior alternative to traditional bedwarmers or hot-water bottles, offering comforting warmth to people. Despite facing challenging conditions, they initiated their venture, crafting the first devices with just two sewing machines in their bedroom. This entrepreneurial spirit has been nurtured and passed down through generations.

Since 2003, Marco Bühler, the great-grandson of the founders, has carried forward the family legacy into its fourth generation, alongside Sebastian Kebbe and Oliver Neuschl, evolving Beurer into a globally active conglomerate.

A century later, Beurer's original heating pads remain a testament to its heritage. However, the company's product line has significantly expanded. Today, Beurer stands as a comprehensive provider in wellness, medical, beauty, baby care, and active sectors, embodying the vision and resilience of its founders.